Business Development

Business Mixer blues

Singing the business mixer blues? Here are some quick tips to give you a bit more confidence, get one step closer to the perfect connection and standout for the right reasons. Let’s start off with what a business mixer is. Typically, a business or corporate mixer is a social gathering often in a formal setting …

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Grow your business

Market Penetration Quite perfect for small firms, a market penetration strategy is practical when the company is aspiring to increase its market share within the same market. A great method often utilized is lowering of prices when products have very little to no differentiation. This is intended to attract the consumers and increase the market …

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Going Lean

The concept of Lean Management works on the premise that business operations support the notion of continuous improvement through incremental changes in specific processes to improve efficiency (or kaizen as coined by the Japanese). Change is inevitable, why not make it a good change? In Lean Management change is always for the betterment of the …

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Thinking of expanding aboard?

Many companies have considered expanding outside of their normal region of operation with varied degrees of success. Although there is no miracle solution which dictates when such a bold move should be made, every good leader should consider the following before taking such a life altering and potentially financially crippling decision. Let’s face it, there …

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Thinking of expanding aboard?

Many companies have considered expanding outside of their normal region of operation with varied degrees of success. Although there is no miracle solution which dictates when such a bold move should be made, every good leader should consider the following before taking such a life altering and potentially financially crippling decision. Let’s face it, there …

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Are you productive at work?

Leading an active life is great. Really great. Right? Unfortunately it really isn’t when an active lifestyle doesn’t come with a high level of productivity. How does being productive measure align with an active life? Here are some tips: 1. Start the day with exercise. You do not need to run a 5K to get in …

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Marketing Mix: ‘P’ is for?

A company uses many strategies in promoting a brand or product in the market. Some erroneously believe promotions or sales is marketing and as a result, do not receive the full benefit of a well thought out marketing strategy which includes using the entire business unit bearing in mind that the corporate goals must be acknowledged and incorporated. …

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New Year’s un-resolutions!

As the New Year begins and the dust begins to settle, whether consciously or by design, we each look inward and reflect on the 12 months ahead. Reminisce about the 12 months long gone filled with joy and merriment and some sadness at the losses it brought. Resolutions are easy to make.  Very easy! Traditionally …

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